Address Hotels and Resorts is the first brand launched by Emaar Hospitality Group. This brand-new property is the first resort hotel from the group, following the success of its city hotels. The Address Beach Resort add a new icon to Dubai’s shoreline.
The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers. Address hotels have won numerous accolades, including:
Best Hotel in the World – Address Downtown
Modern Luxury Hotel of the Year – Palace Downtown
And many more. The Address brand has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards.
It was fantastic to be invited to shoot Address Beach Resort just before its completion. The General Manager and Marketing team at the property knew Alex was the right person to entrust with this task, as his hospitality experience in the region is well-known.
With spectacular views of the Arabian Gulf, the new record-breaking highest infinity pool in the world and impressive dining and nightlife options, there was certainly no shortage of spaces to capture great images. From the huge lobby lounge that welcomes you to the hotel, through to Li’Brasil – Lebanese and Brazilian Fusion on the hotel deck, down to the Beach Grill restaurant and ascending to Zeta Lounge on floor 77.
It’s a real thrill to photograph an architectural icon such as Address Beach Resort, and build a suite of images that truly shows the property in its best light.
Each image was carefully prepared and executed according to brand guidelines with minimal edit.