Launch of Apple’s global GymKit in the UAE

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Client: Apple
Location: Address Hotel, Boulevard, Downtown Dubai
Category: Technology

Apple’s global launch of GymKit

In a series of private demonstrations by Apple’s director of fitness technologies, Jay Blahnik, GymKit was demonstrated in the UAE to a series of select media and influencers.

The Address Boulevard in Dubai is the first location in the UAE to support Apple GymKit using equipment and Apple asked us to document this with stunning visuals to release to the world. As a long-standing client, we are always delighted to work with Apple and their friendly team.

We worked with the team to create PR-led images to showcase consumers using the new technology.

The Challenge:

Very challenging timeframe from shoot, to edit and delivery.

The Brief:

Capture images for PR that meet with Apple's rigorous global standards.


High-quality images to drive PR coverage, re-touched and delivered to Apple within just 8 hours.

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