The Address Beach Resort is Emaar Hospitality’s first resort hotel, adding a new architectural icon to Dubai’s skyline. Following the success of its city hotels, the premium luxury hotel group continues to set new benchmarks in global hospitality, winning prestigious awards such as Best Hotel in the World – Address Downtown and Modern Luxury Hotel of the Year – Palace Downtown.

Alex was invited to photograph Address Beach Resort just before its completion, a task entrusted to him by the General Manager and Marketing team, who recognised his extensive experience as a professional photographer in Dubai and a luxury hotel photographer. His deep understanding of the region’s hospitality industry ensured that every image captured the resort’s elegance, grandeur, and exceptional service standards.

With breathtaking views of the Arabian Gulf, record-breaking architecture, and a world-class F&B offering, Address Beach Resort presented endless opportunities to create remarkable images. From the grandeur of the lobby lounge to the stylish interiors of Li’Brasil, the laid-back charm of the Beach Grill, and the buzzing atmosphere of Zeta Lounge on the 77th floor, Alex ensured each space was showcased at its very best.

A highlight of the shoot was capturing the world’s highest infinity pool, an extraordinary feature of the resort. The striking images went viral, drawing global attention and elevating the hotel’s status as one of Dubai’s most sought-after destinations. Every shot was carefully composed, perfectly lit, and aligned with Address Hotels’ brand guidelines, requiring minimal post-production.

The final suite of images played a key role in the hotel’s marketing efforts, reinforcing Address Beach Resort’s position as a leader in luxury hospitality.

Elena Raznova – Address Beach Resort, Marketing manager
“Alex is a magician. Every image he created for Address Beach Resort exceeded our expectations, and the photography made an enormous difference to the launch of our new property. Guests, media, partners and agencies were stunned by the results.

Alex became part of our hotel team throughout the project. He worked with complete professionalism, required no supervision and consistently over-delivered. His team was flexible, responsive and cared as much about the outcome as we did. Alex will always be our first choice when we need content of the highest quality.”