When Nike invited us to capture their new flagship store in Dubai Mall, this project focused on Nike Store Dubai Mall retail photography, documenting the presence of an iconic global brand within one of the world’s most recognised retail destinations.

With the grand opening approaching, Nike required a set of images that would clearly communicate the design, scale and identity of the store. Every detail, from floor-to-ceiling typography to the world’s largest Nike swoosh, illuminated each evening by the Dubai Fountain, was carefully captured. The photography needed to reflect the brand’s energy while maintaining accuracy in materials, lighting and spatial composition.

Working closely with Nike’s global team, the shoot was delivered across multiple sessions from early morning through to evening, allowing full control over lighting conditions and store presentation. Each composition was constructed to align with international brand standards, ensuring consistency across the final image set.

This work sits alongside our wider retail photography Dubai portfolio, where precision, timing and control are essential when photographing large-scale commercial environments.

Alex works with global brands across multiple sectors, as seen throughout our client list, delivering photography that supports marketing, PR and brand positioning at an international level.