Radisson Red is an exciting, contemporary brand from Radisson, offering an upscale twist on modern design, technology, and hospitality. With a focus on playful, Instagrammable moments and vibrant design, Radisson Red delivers a standout experience that combines style and functionality. Each property is designed with versatile spaces, seamless technology, and a bold sense of personality that challenges traditional hospitality norms.

As an approved Radisson photographer, Alex has had the privilege of working with Radisson Hotels for many years, capturing the essence of their upscale properties in a variety of locations. So, when the opportunity arose to photograph the first Radisson Red hotel in the Middle East, Alex and his team were eager to take on the challenge. Having worked with Radisson across numerous shoots, Alex knew that this project would require a special focus on the brand’s unique identity in a competitive market.

The shoot required a deep understanding of Radisson Red’s distinct style, which blends modern design with a fun, fresh twist. Alex’s experience with pre-opening shoots was invaluable in navigating the complexities of capturing the hotel before it opened to guests. The team had to ensure that every shot showcased the hotel’s unique features, such as its modern décor, versatile spaces, and cutting-edge technology, all while maintaining the vibrant and playful energy that defines Radisson Red.

Colette, new the the GCC and ex Head of Marketing for Radisson Red Glasgow, provided invaluable insight throughout the shoot, ensuring the brand’s message was communicated clearly and effectively. Alex had the advantage of a seamless collaboration, which helped elevate the shoot even further. General Manager Stuart Birkwood also provided support and guidance during the process, ensuring that everything ran smoothly.

Shooting a pre-opening property comes with its challenges, but Alex’s technical expertise and creative approach ensured every image captured the essence of Radisson Red perfectly. From exterior shots to interiors, swimming pool, gym, food and beverage areas, and rooms, every detail was carefully crafted to align with Radisson Red’s definitive brand guidelines. The goal was to create imagery that was not only visually stunning but also reflective of the brand’s core values, all while keeping retouching minimal and letting the design and spaces speak for themselves.

The final results were a vibrant, energetic set of images that embodied the unique spirit of Radisson Red and contributed to the hotel’s successful launch in the region. The images were used across various marketing channels, including social media, print, and digital advertising, helping establish Radisson Red’s distinct identity in the Middle East’s hospitality market.