Rixos Hotel, Saadiyat Island, Abu Dhabi for Accor Hotels

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Client: Accor Hotels
Location: Saadiyat Island, Abu Dhabi
Category: Hospitality

AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts, and vacation properties. It is the largest hotel group in the world outside of the United States.

It is headquartered in Paris and operates in 100 countries, with more than 4,200 hotels and 250,000 employees worldwide. AccorHotels has a wide portfolio of 26 marques covering different segments of the hotel market. It includes luxury brands such as Raffles, Fairmont, Sofitel, Novotel and Pullman. In the budget range, Ibis and Formule 1 are its major subsidiaries, while its midrange offer includes Swissôtel, Mercure and Adagio.

I have so far photographed for Swissotel, Sofitel, Fairmont and now Rixos.

Boasting a private beach area, Rixos Saadiyat Island Abu Dhabi is located in the Saadiyat Island district, 3.7 km from Louvre Abu Dhabi. Featuring an all inclusive concept, guests can stay at one of the luxurious 378 rooms or villas.

The Rixos was a joy to work in, a truly beautiful hotel, on the stunning Saadiyat Island, Abu Dhabi. I had to work diligently but without compromising quality, there was a lot to do in the time available. The global brand manager had flown in from Paris to oversee and help with shooting. The property offers an onsite spa, fitness centre, pristine private beach, water park or wave pool, I photographed in all areas, a full suite of images was needed. The shoot was a success and images can now be seen everywhere.

The Challenge:

Work to a tight deadline, within a limited timescale, in an unfinished hotel.

The Brief:

Create stunning images to launch the hotel for online / print etc from Spa, to rooms, to lobby spaces, restaurants and more.

Results:

A perfect suite of images, produced to Accor global brand standards used immediately to launch the hotel to the market.

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