Rixos Premium the ultra luxury new hotel from Accor, Saadiyat Island, Abu Dhabi

Client

Accor Hotels

Category

Hospitality

Location

Saadiyat Island, Abu Dhabi

As a professional photographer in Dubai, Alex specialises in capturing the essence of luxury hotels, working with some of the most prestigious brands in the hospitality industry. Accor Hotels, the largest hotel group outside the United States, operates over 4,200 properties in more than 100 countries, including world-renowned brands such as Raffles, Fairmont, Sofitel, and Pullman.

Having previously photographed Accor properties for Fairmont, Swissôtel, and Sofitel, Alex was delighted to add Rixos Premium Saadiyat Island Abu Dhabi to his portfolio. This breathtaking beachfront resort, located just minutes from the Louvre Abu Dhabi, offers 378 guest rooms and villas, a world-class spa, a state-of-the-art fitness centre, and a wave pool, making it a standout among luxury hotels.

Photographing a hotel at the pre-opening stage comes with unique challenges, but with extensive experience in hospitality photography, Alex navigated them seamlessly. The stunning Saadiyat Island location and the elegant architecture of Rixos Premium made for an incredible shoot. Collaborating with Accor’s global brand manager, who flew in from Paris, ensured that every image captured the brand’s vision. Through expert lighting, composition, and attention to detail, Alex created a striking portfolio that highlights the sophistication and grandeur of this exceptional property.

For brands looking for a luxury hotel photographer who delivers world-class imagery, Alex brings an unmatched level of expertise and professionalism to every project.

The Challenge

Capturing the essence of Rixos Premium Saadiyat Island before its completion was a unique challenge. The goal was to create stunning visuals that showcased the hotel as a world-class luxury destination, despite ongoing construction. With limited time on-site, every shot had to be carefully planned to ensure the final images reflected the sophistication and grandeur of the Rixos brand. Working around unfinished areas, Alex focused on framing, lighting, and composition to highlight the property’s elegance, ensuring that each image aligned perfectly with Accor’s global luxury hotel standards.

The Brief

The brief was to create a collection of stunning, high-impact images to introduce Rixos Premium Saadiyat Island to the market. The photography needed to capture the elegance of the lobby, the sophistication of the guest rooms, the serenity of the spa, the vibrancy of the restaurants, and the breathtaking beachfront location. These images would be used across online platforms and print marketing, ensuring the hotel’s luxurious atmosphere was showcased to global audiences. As a luxury hotel photographer and professional photographer in Dubai, Alex ensured every shot reflected the brand’s high standards.

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The Results

The results were a perfect suite of images, carefully crafted to meet Accor’s global brand standards. These images were immediately used to launch Rixos Premium Saadiyat Island to the market, effectively showcasing the hotel’s luxury offerings and stunning location. The photography not only captured the essence of the property but also helped elevate its presence across both digital and print platforms. As a luxury hotel photographer and professional photographer in Dubai, Alex’s work played a crucial role in the successful marketing and positioning of this world-class resort.

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